About & FAQ
What are Leaflets?
Leaflets are small, mobile web-based applications you access from Safari on your iPhone or iPod Touch. And since Leaflets are designed to run fast over EDGE networks, you can use them anywhere: no wi-fi or 3G required.
The seeds for Leaflets were planted when we learned that the mobile web would be the primary way to deliver applications to iPhone. We knew what kind of apps we wanted on our own iPhones, so we built those. Then we found a few that other folks had built. Then we put them all together at getleaflets.com. From photos to feeds, Leaflets puts the best iPhone apps at your fingertips.
Who is behind Leaflets?
Leaflets was conceived by Brian Fling and Garrett Murray in 2007. We created it while at Blue Flavor, an agency that Brian co-founded, who helped put together the first version which we owe a great deal to for making Leaflets a reality.
Since then Brian and Garrett have left Blue Flavor, partially to focus more attention on Leaflets, taking it from a concept project to a full fledged product.
Where did the idea for Leaflets come from?
The initial idea for Leaflets occurred about an hour an 20 minutes into Steve Jobs keynote at Apple’s 2007 Worldwide Developers Conference, the first Garrett and Brian ever attended. Almost immediately after Steve announced that Safari would be a development platform for the iPhone, Brian thought back to first ever Mobile 2.0 conference where many of the speakers discussed some of the “obstacles facing the next evolution of Mobile.
When we saw Safari in action on the iPhone we knew that it solved many of the problems with the mobile web, the first device I would consider to be Mobile 2.0. We knew we had to be a part of this incredible new platform and it was the beginning of something… exactly what we didn’t know.
Why did we make Leaflets?
We knew we wanted to showcase what is possible on a mobile device, highlighting the use of web and mobile standards. We designed each Leaflet to demonstrate the importance of the mobile context and the differences between the desktop web and the mobile web.
Each Leaflet is designed to meet these goals.